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This week local officials broke ground on a new 153 unit affordable housing community for senior citizens.  The ceremony took place at the Pinellas County Housing Authority site at 11479 Ulmerton Road in Largo. 

Pinellas Heights is a mixed-finance redevelopment of the former Greenhouse Shoppes commercial strip center.  The former strip center was largely vacant and in need of significant repair.  The new mixed-finance community of 153 apartment homes will provide additional affordable housing for seniors ages 62 and older with incomes less than 60% of the Area Median Income.   The apartment homes will be ready for occupancy by summer 2014.

Norstar Development USA, LP and the Pinellas County Housing Authority are co-developers for the project.  Richard Higgins, President of Norstar, said “It was a delight to work with the Pinellas County Housing Authority on the Pinellas Heights project. It was an extremely complicated deal that required the participation of myriad public and private sector organizations. In the end, it was well worth the hard work as we are now under construction on a beautiful building that will house 153 low income seniors who desperately need affordable housing in Pinellas County.”

Funding for the $24 million development was provided by the U.S. Department of Housing and Urban Development, Housing Finance Authority of Pinellas County, Pinellas County Community Development, City of Largo, Norstar Development USA, LP, RBC Capital Markets, JP Morgan Chase and the Pinellas County Housing Authority.  The Federal Home Loan Bank of Atlanta also provided a $1 million Affordable Housing Program grant to the project.

“Today was another step forward for the Pinellas County Housing Authority in providing more affordable housing to the citizens we serve.  I am honored to be a part of this great organization” said PCHA’s Chairman, Joseph Triolo.

To view photos of the event, please click here.

As an additional benefit to creating more affordable housing for Pinellas County seniors, over $17 million construction dollars will be infused into the local economy through this project during 2012 - 2014.  Approximately 200 jobs will be created during the 18-month construction of Pinellas Heights, and additional jobs will be created for management and maintenance of the development. The total impact on employment is expected to be 395 jobs including direct, indirect, and induced.


PCHA is a HUD designated High Performing Agency and the Florida Association of Housing and Redevelopment Officials 2012 Housing Authority of the Year.  As Pinellas County’s largest housing authority, PCHA provides affordable, public and assisted housing opportunities for nearly 10,000 county individuals.  PCHA also provides opportunities for resident economic self-sufficiency and is a Florida Ready to Work site.   For more information about PCHA, visit

Norstar Development USA, LP  has been involved as lead developer in twenty (20) separate mixed-finance/mixed-income public housing authority transactions.  Norstar’s Punta Gorda project, Gulf Breeze Apartments, was recently recognized as the National Winner of the Charles L. Edson award for public housing revitalization by the Affordable Housing Tax Credit Coalition as well as being the featured project in the November 2008 issue of Novogradac’s “Journal of Tax Credit Housing”.  Norstar has completed or is in the process of developing or constructing over 2,000 mixed finance multifamily and senior units and has over 900 more units in various stages of construction and development with housing authorities in New York, Michigan, Florida and Alabama.

PCHA and CSF Announce Final 2012 Household Budgeting Seminars

Throughout the year, PCHA partnered with the Community Service Foundation to offer free Household Budgeting Seminars at Pinellas County Housing Authority’s Central Office, located at 11479 Ulmerton Road in Largo.  The last set of the two-part seminar workshops for 2012 will be held from 6:00 pm to 9:00 pm on Thursday, November 8, 2012, and from 6:00 pm – 9:00 pm on Thursday, November 15, 2012.

By participating in the budgeting seminars, participants will learn how to complete a budget plan based on household income and monthly expenses.  The budgeting seminars are for anyone who desires to save money and gain better control over their finances.  

Participants in these seminars will learn how to:

  • reduce energy expenses
  • reduce monthly grocery bills
  • save on costly car repairs
  • take vacations for next to nothing
  • strengthen credit scores. 

The seminars are free and open to the public.  To register, please call Ms. Heather Rady at (727) 443-7684, ext. 3046.

Pinellas County Housing Authority to Host Section 3 Workshop for Contractors

Pinellas County Housing Authority’s (PCHA) Resident Services Department will conduct a Section 3 workshop for contractors on Thursday, October 18, 2012.  All contractors are encouraged to attend.

Section 3 of the Housing and Urban Development Act of 1968, most commonly referred to as Section 3, requires that recipients of U. S. Department of Housing and Urban Development (HUD) funds, to the greatest extent possible, provide job training, employment, and contract opportunities for low- or very-low income residents in connection with projects and activities in their neighborhoods.

PCHA is committed to compliance with Section 3 requirements.  Section 3 is applicable to all projects and activities funded, in part or in whole, with PCHAs federal funds.  Section 3 benefits low income and very-low income residents of Pinellas County.  Residents and businesses that qualify as a Section 3 resident or business concern may receive preferences in hiring, training and contracting opportunities when available.


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